CloudX Colors
=============

The palette is inspired by nature: calm, desaturated and tactile. Use these
colors consistently across all branded materials.

Use HEX or RGB on screen and CMYK in print.


Primary colors
--------------

Name      HEX       RGB              CMYK
Clay      #A55F3D   165, 95, 61      0, 42, 63, 35
Moss      #62734C   98, 115, 76      15, 0, 34, 55
Glacier   #576C82   87, 108, 130     33, 17, 0, 49
Dusk      #5A5478   90, 84, 120      25, 30, 0, 53
Bark      #201C1B   32, 28, 27       0, 12, 16, 87
Shadow    #141414   20, 20, 20       0, 0, 0, 92
Petal     #F1E2DD   241, 226, 221    0, 6, 8, 5
Snow      #FFFFFF   255, 255, 255    0, 0, 0, 0


Light and dark variants
-----------------------

Each color has a lighter and a darker variant for depth and accents.

Name      Light     Dark
Clay      #C97A54   #582F1B
Moss      #7C8D66   #242216
Glacier   #788FA6   #1A2632
Dusk      #6E678E   #36314C
Bark      #393433   #1A1514
Shadow    #242424   #000000
Petal     #FFF4F1   #ECD3CA
Snow      -         #E7E7E7


Text on color
-------------

On Clay, Moss, Dusk, Bark and Shadow   use Snow Dark (#E7E7E7)
On Glacier                             use Snow (#FFFFFF)
On Petal and Snow                      use Shadow (#141414)


Approved combinations
---------------------

When a primary color is the background, place only these colors on it.
They keep the palette consistent and the contrast sufficient.

On Moss      Clay Light, Moss Dark, Dusk Dark, Glacier Light,
             Bark, Shadow, Petal, Snow

On Clay      Clay Dark, Moss Dark, Dusk Dark, Glacier Dark,
             Bark, Shadow, Petal, Snow

On Glacier   Clay Light, Moss Light, Dusk Dark, Glacier Light,
             Bark, Shadow, Petal, Snow

On Dusk      Clay Light, Moss Light, Dusk Dark, Glacier Light,
             Bark, Shadow, Petal, Snow
